Concept of Goals, Resources, Efficiency & Effectiveness; Introduction to Management discipline and activity,  Managerial Roles and Skills

Management Thought and Thinkers-Details: Scientific Management (F.W.Taylor, Gantt, Glibreths.)

Classical Organization Theory (Henry Fayol, C.I. Barnard, M.P. Follet, Max Weber)

Neo- Classical Theory (Human Relations Movement & Hawthorne Experiments)

Steps of Decision Making; Nature of managerial decision making and its types ;Conditions of Certainty, Risk and Uncertainty; Bounded rationality (Herbert Simon)

Barriers to decision making; Individual and Group Decision making. Management Process

Delegation; Decentralization; Coordination; Formal & Informal Organizations; Forms of Formal Organizational Structures, Importance of Direction)

 

Management Process - Communication : Importance; Types; Process

Channels; Barriers; Communication Network in organizations-vertical, horizontal, diagonal & informal

Controlling: Meaning, Steps, Importance, Sources, Designing the control process, Effectiveness of Control Systems

Issues of Relevance-Transnational environment and perspectives of business, Quality Management – basic insights of prominent thinkers

Quality of Work Life (QWL); Japanese Management, Search for Excellence, Human Values in Management –Indian perspectives

Values for managers, ethical dilemma in Management, Self –development, lessons from Ancient Indian tradition.

Course Overview

Marketing Management is an intensely core marketing practice focused subject. This programme is designed to equip Management students with the knowledge, understanding and skills required to deal with the complexities of marketing and sales in an international context.

Lectures, case studies, class discussions, group work, presentations, simulation exercises are extensively used in teaching and learning. Thus, students gain a holistic learning experience.