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Concept of Goals, Resources, Efficiency & Effectiveness; Introduction to Management discipline and activity, Managerial Roles and Skills |
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Management Thought and Thinkers-Details: Scientific Management (F.W.Taylor, Gantt, Glibreths.) |
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Classical Organization Theory (Henry Fayol, C.I. Barnard, M.P. Follet, Max Weber) |
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Neo- Classical Theory (Human Relations Movement & Hawthorne Experiments) |
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Steps of Decision Making; Nature of managerial decision making and its types ;Conditions of Certainty, Risk and Uncertainty; Bounded rationality (Herbert Simon) |
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Barriers to decision making; Individual and Group Decision making. Management Process |
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Delegation; Decentralization; Coordination; Formal & Informal Organizations; Forms of Formal Organizational Structures, Importance of Direction)
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Management Process - Communication : Importance; Types; Process |
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Channels; Barriers; Communication Network in organizations-vertical, horizontal, diagonal & informal |
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Controlling: Meaning, Steps, Importance, Sources, Designing the control process, Effectiveness of Control Systems |
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Issues of Relevance-Transnational environment and perspectives of business, Quality Management – basic insights of prominent thinkers |
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Quality of Work Life (QWL); Japanese Management, Search for Excellence, Human Values in Management –Indian perspectives |
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Values for managers, ethical dilemma in Management, Self –development, lessons from Ancient Indian tradition. |
- Teacher: Sonia Bhatt
- Teacher: Admin MMMU
- Teacher: Admin MMMU
- Teacher: Dr Anjali Singh
- Teacher: Asim Hasan
- Teacher: Admin MMMU
Course Overview
Marketing Management is an intensely core marketing practice focused subject. This programme is designed to equip Management students with the knowledge, understanding and skills required to deal with the complexities of marketing and sales in an international context.
Lectures, case studies, class discussions, group work, presentations, simulation exercises are extensively used in teaching and learning. Thus, students gain a holistic learning experience.
- Teacher: Admin MMMU
- Teacher: Bharti Shukla
- Teacher: Javed Alam
- Teacher: Admin MMMU
- Teacher: Admin MMMU
- Teacher: Ashish Srivastava